Electronic Commerce - 中国大学mooc
Week 1 First look of E-commerce
1.1 What is E-commerce?随堂测验
1、"Electronics" in the term e-commerce refers to_________
A、World Wide Web
B、Internet
C、the technical basis on which e-commerce implementation depends
D、specifically means that e-commerce must rely on the Internet
2、After two decades of development, people have established a sufficiently clear understanding of e-commerce.
3、The "Commerce" in the term e-commerce includes both external transaction activities and internal activities.
1.2 The past and present of e-commerce随堂测验
1、E-commerce met its__________ period from 2003 to 2008.
A、Prehistoric
B、Budding
C、Development
D、Outbreak
2、When ARPAnet was established in 1969, it was a complete military network but also the initial prototype of the Internet today.
3、In 1983, ARPAnet was divided into two, one part remained in military use, whereas the other part was converted to__________ .
1.3 The story behind e-commerce classification随堂测验
1、The classification of B2C and B2B was proposed at the World E-Commerce Conference in Paris, France in 1997.
2、In B2C, B refers to_________ , and C refers to consumer.
1.4 Introduction to e-commerce in China随堂测验
1、In all e-commerce-related industries, China's and industries are particularly eye-catching
A、online retail
B、social network
C、mobile payment
D、online game
2、The digital infrastructure of e-commerce in China is just on par with the world average.
Unit Test
1、From the micro level, e-commerce .
A、adds a new sales channel
B、is a combination of “electronic” and “commerce”
C、is about moving old business processes to the Internet
D、is beyond the combination of “electronic” and “commerce”
2、From the industry level, the development of e-commerce , as the saying goes, “it's none of your business, though I destroy you.”
A、will completely overturn the traditional commercial circulation format
B、will lead to the blurring of the boundary between industries
C、will facilitate the comprehensive integration of business models of different industries in the short term
D、will completely change the original business model of all industries
3、Which of the following statements is not true about the impact of the wave of new technological revolution centered on Internet technology?
A、It will lead mankind into a new era of information economy
B、It will lead to a second industrial revolution
C、It’s likely to lead to fundamental changes in the infrastructure of human society
D、It has spawned e-commerce which has "a profound impact on human society as the industrial revolution"
4、Jack Ma said that the term "e-commerce" may soon be phased out, which means .
A、with the development of mobile Internet, e-commerce will be replaced by mobile commerce and new retail
B、e-commerce is no longer important in the information era
C、all business applications must rely on the Internet in carrying out transactions, and the term "e-commerce" will lose its meaning
D、the expression "electronic" is inaccurate; so, the term "electronic commerce" can no longer be used
5、Domestic traditional enterprises began to attach importance to e-commerce, indicating that .
A、e-commerce in China has entered an outbreak period
B、China's e-commerce development has entered an embryonic stage
C、China's e-commerce development has reached a peak
D、traditional enterprises which move to the e-commerce field will certainly do better than pure e-commerce enterprises
6、The higher the proportion of B2B e-commerce in a country, , and the application of electronic commerce will certainly deepen.
A、the better the country's B2C e-commerce does
B、the higher the popularity of informatization in the entire society
C、means that only enterprises in the country are highly informatized
D、means that the government has played a leading role in the development of e-commerce
7、After more than 20 years of development, e-commerce has not been disintermediated as originally designed, but different e-commerce enterprises have .
A、undertaken B2B or B2C transaction functions
B、played the role of new intermediary
C、undertaken an omni-channel function
D、undertaken function of interest flow, capital flow, business flow, and logistics
8、With the development of e-commerce, which one of the following statements is incorrect from the perspective of the relationship between enterprises and consumers?
A、In the future, e-commerce between enterprises and consumers should be C2B and not B2C
B、Additional control power is transferred to enterprises
C、B2C has been split into a complete online channel system instead of a single online channel
D、Consumers have other opportunities to participate in product design, production, and brand communication
9、Thanks to , its mobile payment can achieve the world's stunning performance in only a few years.
A、China's originally good credit card development foundation
B、the weak foundation of China's traditional payment industry so that mobile payment can make a difference
C、China's good development foundation of traditional payment industry
D、China's high POS penetration rate
10、Which one of the following statements is incorrect about the development of China’s e-commerce?
A、The overall volume of China's market capacity is very large
B、China has a large number of Internet users
C、Compared with developed countries, China's digital infrastructure has developed very well
D、China also has a group of world-renowned e-commerce companies
11、Electronic commerce is a business activity that conducts and on the bases of the effective use of information technologies (computer network and modern information communication tools).
A、electronic trade
B、external transaction
C、cross-border trade
D、internal management
12、The years from 2003 to 2008 are the development period of e-commerce in China, the primary characteristics of which are as follows:______.
A、the business model adopts the doctrine of "adopt" and imitates the typical foreign enterprises
B、it focused on consumption e-commerce for online shopping
C、the information infrastructure has largely improved
D、e-commerce enterprises have found diversified profit model, and various industries have begun to try out the online retail industry
13、The development of e-commerce in China can be roughly divided into three periods which are___.
A、outbreak period
B、budding period
C、development period
D、application maturity period
14、The main reason for promoting our country traditional enterprise to touch the net are as follows: _______.
A、The development of online retail in China, especially the demonstration effect of the rapid growth of "double 11" e-commerce sales since 2009
B、The Chinese government began to implement the "Internet plus" action plan
C、The development of e-commerce has been included in the national economic development strategy
D、Affected by the global financial crisis in 2008, some enterprises which were forced to turn to the domestic market had to choose online retail in the absence of brands and channels
15、When an enterprise engages in B2B e-commerce activities, it not only can set up a website by itself but also choose a third-party _______which concentrates multiple industries on one website or a ________which gathers together the upstream and downstream manufacturers of a specific industry to carry out business activities.
A、a new type of electronic intermediary
B、B2B portal
C、Online direct channel
D、B2B industry vertical web
16、China is a big country in the development of e-commerce but still not a strong country in the development of e-commerce because______.
A、China's Internet user penetration rate and e-commerce digital infrastructure have only reached the world average level
B、China's e-commerce is B2C consumption e-commerce, whereas the real embodiment of the development level of e-commerce is B2B-based industrial e-commerce
C、China's e-commerce business model is to imitate the typical foreign e-commerce enterprises
D、China's online retailing has accounted for 20% of the total social retail products and is at an absolute leading level in the world
17、To measure the overall development level of a country's e-commerce, we should rely on B2B rather than B2C because_____.
A、in the overall transaction volume of e-commerce, the volume of B2B e-commerce is much larger than that of B2C e-commerce
B、to carry out B2B e-commerce, higher degrees of enterprise information and overall quality of personnel are required
C、to carry out B2C e-commerce, enterprises can conduct transactions with the help of third-party e-commerce platforms, which do not require a high level of informatization
D、the high proportion of B2B e-commerce in a country indicates that the application of e-commerce in that country will deepen
18、Jack Ma once said that the Internet is a "dessert" for the US but a real "staple food" for China, which means_______.
A、the information level of American enterprises has been very high, and the Internet can only play a role as an "icing on the cake" for the development of enterprises
B、for developed countries such as America, the Internet serves as a "gradual upgrade" for mature industries
C、the application of the Internet is an important engine to promote the transformation and upgrading of China's traditional industries
D、in China, the emergence of the Internet has solved the pain point of the industry, with the function of helping the industry "overtake the car on the curve, jump, and grow."
19、When China entered the Internet era, the market maturity of the two industries, e.g., _____ and ______, was very low which leaves a large number of market gaps. Therefore, with the development of e-commerce, these two industries developed particularly rapidly.
A、Third-Part Logistics
B、retailing
C、Cross-Border e-commerce
D、payment industry
20、Which of the following can respectively account for the fact that China's e-commerce market is particularly competitive and the pursuit of market hot-spots has reached a fever pitch?
A、Compared with other countries, Chinese users are more likely to like new ones than the old ones; so, they are more willing to accept various Internet innovation tools.
B、The innovation of Chinese Internet enterprises is more based on the innovation driven by original technology, which easily forms technical barriers.
C、China's information technology is developing faster than foreign countries; so, e-commerce enterprises are more competitive.
D、Most of the innovations of Chinese Internet enterprises are application-driven innovations closer to the market.
1.1 What is E-commerce?随堂测验
1、"Electronics" in the term e-commerce refers to_________
A、World Wide Web
B、Internet
C、the technical basis on which e-commerce implementation depends
D、specifically means that e-commerce must rely on the Internet
2、After two decades of development, people have established a sufficiently clear understanding of e-commerce.
3、The "Commerce" in the term e-commerce includes both external transaction activities and internal activities.
1.2 The past and present of e-commerce随堂测验
1、E-commerce met its__________ period from 2003 to 2008.
A、Prehistoric
B、Budding
C、Development
D、Outbreak
2、When ARPAnet was established in 1969, it was a complete military network but also the initial prototype of the Internet today.
3、In 1983, ARPAnet was divided into two, one part remained in military use, whereas the other part was converted to__________ .
1.3 The story behind e-commerce classification随堂测验
1、The classification of B2C and B2B was proposed at the World E-Commerce Conference in Paris, France in 1997.
2、In B2C, B refers to_________ , and C refers to consumer.
1.4 Introduction to e-commerce in China随堂测验
1、In all e-commerce-related industries, China's and industries are particularly eye-catching
A、online retail
B、social network
C、mobile payment
D、online game
2、The digital infrastructure of e-commerce in China is just on par with the world average.
Unit Test
1、From the micro level, e-commerce .
A、adds a new sales channel
B、is a combination of “electronic” and “commerce”
C、is about moving old business processes to the Internet
D、is beyond the combination of “electronic” and “commerce”
2、From the industry level, the development of e-commerce , as the saying goes, “it's none of your business, though I destroy you.”
A、will completely overturn the traditional commercial circulation format
B、will lead to the blurring of the boundary between industries
C、will facilitate the comprehensive integration of business models of different industries in the short term
D、will completely change the original business model of all industries
3、Which of the following statements is not true about the impact of the wave of new technological revolution centered on Internet technology?
A、It will lead mankind into a new era of information economy
B、It will lead to a second industrial revolution
C、It’s likely to lead to fundamental changes in the infrastructure of human society
D、It has spawned e-commerce which has "a profound impact on human society as the industrial revolution"
4、Jack Ma said that the term "e-commerce" may soon be phased out, which means .
A、with the development of mobile Internet, e-commerce will be replaced by mobile commerce and new retail
B、e-commerce is no longer important in the information era
C、all business applications must rely on the Internet in carrying out transactions, and the term "e-commerce" will lose its meaning
D、the expression "electronic" is inaccurate; so, the term "electronic commerce" can no longer be used
5、Domestic traditional enterprises began to attach importance to e-commerce, indicating that .
A、e-commerce in China has entered an outbreak period
B、China's e-commerce development has entered an embryonic stage
C、China's e-commerce development has reached a peak
D、traditional enterprises which move to the e-commerce field will certainly do better than pure e-commerce enterprises
6、The higher the proportion of B2B e-commerce in a country, , and the application of electronic commerce will certainly deepen.
A、the better the country's B2C e-commerce does
B、the higher the popularity of informatization in the entire society
C、means that only enterprises in the country are highly informatized
D、means that the government has played a leading role in the development of e-commerce
7、After more than 20 years of development, e-commerce has not been disintermediated as originally designed, but different e-commerce enterprises have .
A、undertaken B2B or B2C transaction functions
B、played the role of new intermediary
C、undertaken an omni-channel function
D、undertaken function of interest flow, capital flow, business flow, and logistics
8、With the development of e-commerce, which one of the following statements is incorrect from the perspective of the relationship between enterprises and consumers?
A、In the future, e-commerce between enterprises and consumers should be C2B and not B2C
B、Additional control power is transferred to enterprises
C、B2C has been split into a complete online channel system instead of a single online channel
D、Consumers have other opportunities to participate in product design, production, and brand communication
9、Thanks to , its mobile payment can achieve the world's stunning performance in only a few years.
A、China's originally good credit card development foundation
B、the weak foundation of China's traditional payment industry so that mobile payment can make a difference
C、China's good development foundation of traditional payment industry
D、China's high POS penetration rate
10、Which one of the following statements is incorrect about the development of China’s e-commerce?
A、The overall volume of China's market capacity is very large
B、China has a large number of Internet users
C、Compared with developed countries, China's digital infrastructure has developed very well
D、China also has a group of world-renowned e-commerce companies
11、Electronic commerce is a business activity that conducts and on the bases of the effective use of information technologies (computer network and modern information communication tools).
A、electronic trade
B、external transaction
C、cross-border trade
D、internal management
12、The years from 2003 to 2008 are the development period of e-commerce in China, the primary characteristics of which are as follows:______.
A、the business model adopts the doctrine of "adopt" and imitates the typical foreign enterprises
B、it focused on consumption e-commerce for online shopping
C、the information infrastructure has largely improved
D、e-commerce enterprises have found diversified profit model, and various industries have begun to try out the online retail industry
13、The development of e-commerce in China can be roughly divided into three periods which are___.
A、outbreak period
B、budding period
C、development period
D、application maturity period
14、The main reason for promoting our country traditional enterprise to touch the net are as follows: _______.
A、The development of online retail in China, especially the demonstration effect of the rapid growth of "double 11" e-commerce sales since 2009
B、The Chinese government began to implement the "Internet plus" action plan
C、The development of e-commerce has been included in the national economic development strategy
D、Affected by the global financial crisis in 2008, some enterprises which were forced to turn to the domestic market had to choose online retail in the absence of brands and channels
15、When an enterprise engages in B2B e-commerce activities, it not only can set up a website by itself but also choose a third-party _______which concentrates multiple industries on one website or a ________which gathers together the upstream and downstream manufacturers of a specific industry to carry out business activities.
A、a new type of electronic intermediary
B、B2B portal
C、Online direct channel
D、B2B industry vertical web
16、China is a big country in the development of e-commerce but still not a strong country in the development of e-commerce because______.
A、China's Internet user penetration rate and e-commerce digital infrastructure have only reached the world average level
B、China's e-commerce is B2C consumption e-commerce, whereas the real embodiment of the development level of e-commerce is B2B-based industrial e-commerce
C、China's e-commerce business model is to imitate the typical foreign e-commerce enterprises
D、China's online retailing has accounted for 20% of the total social retail products and is at an absolute leading level in the world
17、To measure the overall development level of a country's e-commerce, we should rely on B2B rather than B2C because_____.
A、in the overall transaction volume of e-commerce, the volume of B2B e-commerce is much larger than that of B2C e-commerce
B、to carry out B2B e-commerce, higher degrees of enterprise information and overall quality of personnel are required
C、to carry out B2C e-commerce, enterprises can conduct transactions with the help of third-party e-commerce platforms, which do not require a high level of informatization
D、the high proportion of B2B e-commerce in a country indicates that the application of e-commerce in that country will deepen
18、Jack Ma once said that the Internet is a "dessert" for the US but a real "staple food" for China, which means_______.
A、the information level of American enterprises has been very high, and the Internet can only play a role as an "icing on the cake" for the development of enterprises
B、for developed countries such as America, the Internet serves as a "gradual upgrade" for mature industries
C、the application of the Internet is an important engine to promote the transformation and upgrading of China's traditional industries
D、in China, the emergence of the Internet has solved the pain point of the industry, with the function of helping the industry "overtake the car on the curve, jump, and grow."
19、When China entered the Internet era, the market maturity of the two industries, e.g., _____ and ______, was very low which leaves a large number of market gaps. Therefore, with the development of e-commerce, these two industries developed particularly rapidly.
A、Third-Part Logistics
B、retailing
C、Cross-Border e-commerce
D、payment industry
20、Which of the following can respectively account for the fact that China's e-commerce market is particularly competitive and the pursuit of market hot-spots has reached a fever pitch?
A、Compared with other countries, Chinese users are more likely to like new ones than the old ones; so, they are more willing to accept various Internet innovation tools.
B、The innovation of Chinese Internet enterprises is more based on the innovation driven by original technology, which easily forms technical barriers.
C、China's information technology is developing faster than foreign countries; so, e-commerce enterprises are more competitive.
D、Most of the innovations of Chinese Internet enterprises are application-driven innovations closer to the market.